More citizen engagement in climate action through gamification
Klima-Taler playfully and effectively engages local government, citizens, and businesses in climate action.
The benefits for cities and districts
Inspire citizen engagement
Take part instead of just talking. Klima-Taler activates citizens and raises awareness for climate-friendly behavior – low-threshold and effective.
Promote local circular economies
Boost the local economy and encourage sustainable consumption. Klima-Taler motivates in-person shopping – bringing more visibility and revenue to retail, hospitality, and cultural venues in your city.
Strengthen inclusion
Households with low income especially benefit from Klima-Taler — for example, through free access to swimming pools or local shopping discounts. This turns climate action into an opportunity for greater inclusion and quality of life in your community.
Understand mobility data and take targeted action.
Gain insights into anonymized mobility data to support agile, citizen-focused urban planning — and avoid the costs of poor planning decisions.
Does using the app actually change mobility behavior?
Yes – 72% of users say they’ve been moving more sustainably (e.g. cycling, walking, using public transport) since they started using the Klima-Taler app.
The Klima-Taler Network
Over 50 cities and 500+ businesses are part of the Klima-Taler network. Together, they make everyday CO₂ savings visible and create local benefits – for citizens, municipalities, and the regional economy.
Join us and get started in the Klima-Taler network.
✅ Flexible software solution
The right model for every municipality. Whether as your own white-label app, integrated into your existing city app, or as part of the network: you choose the solution that fits your needs and budget.
✅ Use the merchant portal
Visible in just 10 minutes – to thousands of Klima-Taler users. Whether it’s a public swimming pool or a local bike shop, partners can easily upload their offers via the portal at admin.klima-taler.com.
✅ Communication that resonates
Visible in just 10 minutes – to thousands of Klima-Taler users. Whether it’s a municipal swimming pool or a local bike shop, partners can easily publish their offers through the portal at admin.klima-taler.com.
What municipalities say about us
Königstein im Taunus
I see the Klima-Taler data analytics as a crucial paradigm shift — from traditional traffic planning to intermodal mobility planning at the monitoring level. Existing local traffic count data can now be enriched with actual movement data.
Daniel Zink
Climate Protection Manager, Königstein im Taunus
Darmstadt
For HEAG, sustainable business practices and the development of innovative solutions have been an integral part of our corporate culture for over 100 years. With the “Klimaherzen” feature in the Darmstadt im Herzen app, we’re using the power of digitalization to playfully inspire citizens to protect resources.
Company Development – HEAG Darmstadt
Daniel Pfeffer
Meiningen
Any municipality wondering how to live up to its role as a climate protection role model or pioneer should take a closer look at the Klima-Taler app. It enables the participation of all citizens and local businesses under the umbrella of climate action and municipal administration – and makes their efforts visible to everyone.
David Reich
Energy Manager, City of Meiningen
Hamm
The opportunity to expand our existing Endios app with gamification elements for CO₂ reduction immediately won us over. The tree planting and the Klima-Taler have been very well received – especially because the Klima-Taler’s design is inspired by our local landmark, the “Hammer Elephant.”
Cornelia Helm
Head of Corporate Communications, Stadtwerke Hamm
Bielefeld
In our first year, we focused on planting trees together. By the end of the year, we had reached a phenomenal total of 53,908 trees and were honored with the German Prize for Online Communication.
Head of Marketing and Innovation, Stadtwerke Bielefeld
Marcus Lufen
Kelsterbach
The Klima-Taler app offers many features that are attractive for municipalities, starting at just €1,990 per year. For us, it was important to activate as many citizens as possible without long lead times or financial risk – to help us reach our climate goals.
Maximilian Barth
Climate Protection Manager, Kelsterbach
Nidderau
Regionale Unternehmen und städtische Einrichtungen profitieren von der Klima-Taler App. Für uns ist der Aspekt der lokalen Wirtschaftsförderung wichtig. Das Angebot an den lokalen Handel, Klima-Partner zu werden und sich auf dem app-internen Marktplatz zu präsentieren, trägt dazu bei, die Bürgerinnen und Bürger wieder stärker an den stationären Handel binden. Wir freuen uns über jeden Händler, der dies erkennt und die Möglichkeit der kostenfreien Werbung nutzt. Es kommt wieder mehr Leben in die Innenstadt.
Tanja Klähn
Economic Development, Nidderau
Verbandsgemeinde Schweich
The concept is compelling. We were able to win Sparkasse Trier and the energy provider Westenergie as sponsors. And both companies are now also promoting environmental awareness among their employees with their own dedicated teams.
Florian Merten
Climate Protection Manager, Verbandsgemeinde Schweich
Lokal anpassbar und global vernetzt
In der White Label Version können Städte und Regionen Ihren Klima-Taler individuell gestalten. Dennoch können die Nutzer, egal ob in einer White Label City App oder in der gemeinsam genutzten deutschlandweiten Klima-Taler App ihre Klima-Taler in allen teilnehmenden Städten und Kommunen eintauschen. So entsteht ein Öko-System, das stetig wächst und den Klima-Taler immer attraktiver macht.
